If you’re looking for a designer who...
thinks in systems at scale, trusts data and design intuition, and seamlessly connects business objectives with user needs,
then hi, nice to meet you. My name is Hulda, and I’m a Toronto-based product designer with specialized interest in design systems and web accessibility.
BeyondADHD
Designing a product onboarding experience for virtual ADHD care
View case study
Design system refactor
Scaling a new brand across product through systematic change
View case study
App registration redesign
Increasing conversion through rapid experimentation
View case study
Accessibility as product strategy
Ending remediation cycles and aligning the product development process
View case study
Personal Health Check-Ins
Improving patient engagement with preventive healthcare
View case study
What I’m up to
Right now, I’m working as a product designer at Maple. There, I’ve led product design for engagement, growth, and the core product.
My philosophy is always centred on people and how they think, feel, and experience the world. I believe that user and business needs can align together as a foundation to meaningful products.
View resume
Get to know me
Click to find out what I like and dislike. If you guess them all correctly, you can reveal your prize...
If you’re looking for a designer who...
thinks in systems at scale, trusts data and design intuition, and seamlessly connects business objectives with user needs,
then hi, nice to meet you. My name is Hulda, and I’m a Toronto-based product designer with specialized interest in design systems and web accessibility.
BeyondADHD
Designing a product onboarding experience for virtual ADHD care
View case study
Design system refactor
Scaling a new brand across product through systematic change
View case study
App registration redesign
Increasing conversion through rapid experimentation
View case study
Accessibility as product strategy
Ending remediation cycles and aligning the product development process
View case study
Personal Health Check-Ins
Improving patient engagement with preventive healthcare
View case study
What I’m up to
Right now, I’m working as a product designer at Maple. There, I’ve led product design for engagement, growth, and the core product.
My philosophy is always centred on people and how they think, feel, and experience the world. I believe that user and business needs can align together as a foundation to meaningful products.
View resume
Get to know me
Click to find out what I like and dislike. If you guess them all correctly, you can reveal your prize...
If you’re looking for a designer who...
thinks in systems at scale, trusts data and design intuition, and seamlessly connects business objectives with user needs,
then hi, nice to meet you. My name is Hulda, and I’m a Toronto-based product designer with specialized interest in design systems and web accessibility.
BeyondADHD
Designing a product onboarding experience for virtual ADHD care
View case study
Design system refactor
Scaling a new brand across product through systematic change
View case study
App registration redesign
Increasing conversion through rapid experimentation
View case study
Accessibility as product strategy
Ending remediation cycles and aligning the product development process
View case study
Personal Health Check-Ins
Improving patient engagement with preventive healthcare
View case study
What I’m up to
Right now, I’m working as a product designer at Maple. There, I’ve led product design for engagement, growth, and the core product.
My philosophy is always centred on people and how they think, feel, and experience the world. I believe that user and business needs can align together as a foundation to meaningful products.
View resume
Get to know me
Click to find out what I like and dislike. If you guess them all correctly, you can reveal your prize...